Author Archives: Carmen

How Small Steps Lead to Great Things: The Story of Leah Jeffery

Love At First Sight

We first met Leah Jeffery at the 2019 Fabtech Expo where she visited us at the® booth and joined Carmen Electrode™’s first women’s meetup. She was sweet, soft-spoken, and somewhat shy. Or so we thought!! It wasn’t until a couple days later when, like a stealthy assassin, she grabbed a few koozies from our display table and began flinging them at unsuspecting passersby. We thought, “Who is this girl?!” and needed to know more! So we reached out to Leah and this is what we learned.

Trade School versus Traditional School

During my junior year of high school, I decided I wanted to do a trade. I am very dyslexic so school was a struggle, and I knew I did not want to go to college for 4 years to get a desk job. I have always loved building and inventing things so I decided to do welding the summer before my senior year after I met a guy who was a welder. He told me about the opportunities he had to travel and stories about his experience. I thought it sounded really cool, so my mom found a college, West Georgia Tech, that offered a welding program, and I signed up to dual enroll during my senior year of high school. 

I instantly loved welding. All the instructors were really cool, especially Joe Pennington; he’s a really good teacher and super encouraging.

Gaining Experience

After my first year of welding I did an internship at Alta Refrigeration over the summer. I worked on the framing crew and learned a lot. One thing that I realized from working there was I need to be in a field of welding that requires problem solving. The company was really great and I loved it, but I was kind of going crazy because I was just going through the steps and didn’t really have to use my brain. Literally toward the end of the summer, my brain was like “AHH!” It was like starving or something.

During my second year of welding school, I had a lot of free time in class because I finished all of my work for that semester the semester before. So, inspired by Instagram, I got into scrap metal art. I really liked it and made several sculptures throughout the school year. I sold a couple of them and with that money, I bought a welding machine. I cleaned out and organized the garage and created a 6×6 space in it for my shop. 

Work & Play

After I finished school in May 2019, I started working at a fab shop, Eagle River Forge. It’s pretty cool working there cause I’m working on different things every day. I get to use my brain and solve problems. I work at ERF three days a week and do my art the rest of the week.

Flashback to Fabtech

In 2018, my instructors at school encouraged us to go to Fabtech since it was local. I went the last day and was like “whoa.”  There were so many cool things and I didn’t have time to see everything, so I knew I wanted to go to the 2019 fabtech. When I saw that Works by a Hurst and Barbie the Welder were going to be there, I thought it would be cool to meet them. To make it affordable, I found some cheap Megabus tickets and was able to stay at a family friend’s house. Plus, I used public transportation to get to the exhibit hall. I’m so glad I went too, because seeing everything and meeting a bunch of different people was well worth it.

Leah, 3rd from the left, with the Carmen Electrode™ crew.

Final Thoughts

What Leah didn’t mention is that she spent nearly 15 hours on a bus just to get to Fabtech!! We are so glad that she made that trip and came to hang out with us every day of the show. She’s a trooper, a super talented metal artist, and one to watch as a rising star of the women’s welding community!! Follow Leah’s journey and see her art on Instagram.

Women Who Weld: Providing Equal Opportunities for Women in the Trades

One of the core values of the Carmen Electrode brand is empowering women. We strive to raise each other up, guide and support one another, learn and grow together, and encourage each other to take chances and step out of our comfort zones.

Through social media, we’ve been able to connect with thousands of women who exemplify these admirable characteristics. And we were lucky enough to meet with one of those women who we believe completely embodies this aspect of Carmen Electrode.

Women Who Weld creator Samantha Farr

Samantha Farr, the creator of the non-profit organization Women Who Weld, sat down with Arc-Zone’s Joanie Butler to discuss welding training, supporting women in the industry, and how Samantha went from urban planning to welding instructor.

Student Teacher

Over six years ago, Samantha pursued a Master’s degree at the University of Michigan. Although her studies were in urban planning, she knew she wanted to do something with welding but wasn’t sure how and when it would happen. As luck would have it, her courses included completing hours in the fabrication lab. “Within the first month at school getting my Master’s, I saw the fabrication lab and said, ‘This is my opportunity, I can take a welding workshop.’”

Unfortunately for Samantha, welding wouldn’t count toward her course credits but that wouldn’t stop her. With approval, Samantha created an independent study and was able to weld every Wednesday for two hours with welding instructor Mick Kennedy. “Immediately after striking my first arc, I said, ‘I have to get really good at this so I can teach other women because [they] should have this experience.’”

Practice Makes Perfect: Samantha Farr practices TIG welding in fabrication shop

Women Who Weld

After refining her welding skills, Samantha created Women Who Weld, a nonprofit organization offering free and low-cost welding courses to underemployed and unemployed women. “Typically you start a nonprofit when you have a ton of funding to do so, and I had zero but I knew that I wanted to have a program that was free of charge for unemployed and underemployed women. I really wanted to make an impact on the industry … and help transform their lives.”

Women listen as Samantha Farr teaches during Women Who Weld welding course

Samantha definitely made an impact on the industry, so much so that she’s taken her courses on the road. Samantha, along with her husband Corey, travel coast to coast teaching women of all ages the basics of welding.

In order to keep her program free, Samantha relies on grants and donations, as well as low-cost courses. One of her biggest challenges is funding but no matter how difficult it may get she says she’ll stick “with Women Who Weld because it’s always on that worst day where you get the call that says, ‘I just got that promotion!’ and also the strong, awesome community of welders where everyone is so supportive.”

Samantha Farr watches as student MIG welds

Support System

Where Samantha finds most of the support in the welding community is online, specifically Instagram. “When I first started the Women Who Weld Instagram account, I wondered what was out there and I had no idea how strong the welding Instagram community was. I’m amazed to find accounts like Carmen Electrode that showcase the women out there in the industry. To be able to see that and know we’re not alone. I have friends now, female welders from all over the country that I’ve been able to connect with because of Instagram.”

The online community is not only a great place to network and meet new people but it’s one of the places Samantha turns to for learning new techniques. “I watch Welding Tips and Tricks and other various YouTube videos. I also read a ton of books … [it] helps round out my skill set. I’m constantly learning. I wanna be an expert but it takes time. Until I’m an expert, I’ll ask for help and will continue asking for help because I like asking questions and collaborating with other people.”

Women Who Weld

The one person she enjoys collaborating with the most is her husband, Corey. “[He] is the managing partner at Women Who Weld. I taught him to weld a few years ago. He struck an arc and said, ‘This is awesome, I see why you’ve dedicated your life to this.’ We learn together and teach each other things. It’s a constant learning experience.”

To learn more about Samantha and her organization, visit or check out @women.who.weld on Instagram.

Samantha Farr has her cake and eats it too, especially if it has her logo on it

Mending a Broken Heart

Cynthia Phillips: A Female Fabricator with a Craving for Creativity

For a lot of women, packing up their entire life to move to a different state for a new job sounds quite daunting. Factor in trying to deal with yet another male-dominated shop where you have to prove that your work is just as good (if not better) as theirs, and it sounds like something no woman would do more than once.

Cynthia Phillips Customizes her Welding GlovesMeet Cynthia Phillips, aka @hotsteelwelding, who did this not once, not twice, not even three times… but eight times! Cynthia worked at eight different shops and says, “You gotta go where the work is, especially when freelancing.”

When asked if this is where she saw her life going when she was little, she gave a definite “no.”

Cynthia’s first job was a lifeguard and swim instructor, as she had dedicated most of her childhood to swimming. “It was mainly my parents doing but looking back now, I’m grateful they encouraged me.”

Craving Creativity

When Cynthia began pursuing a career of her own liking, she didn’t know exactly what she wanted to do, except that it needed to be something creative. She enrolled herself in the Alfred University, an art school in western New York known for its ceramics program and sculpture facilities. Beginning with a course in printmaking, Cynthia says, “I felt I needed to try a more hands-on course so I chose Glass Blowing one semester and Intro to Metal Fab the following semester.”

MIG Welding in Proper Welding Safety GearThe initial experience of welding was a little intimidating for Cynthia. “I wasn’t used to loud noises or sparks flying but after completing my first project, I was hooked.” She dropped out of her printmaking course and pursued sculpture full time.

Cynthia’s passion for welding turned into a career of a lifetime. She started out building small sets for local theaters and through several referrals, travelled the country to work on commercial and event sets for various shops throughout the country. She even went to Brazil to fabricate a set for the NBC News Studio during the 2016 Olympics.

Reaching for the Stars

Cynthia says it’s who you know more than what you know and credits her networking skills more than her own talents for how far she’s come over the years. “Networking is key! I find it very important to network and meet as many builders, drafters and shops as possible.” One referral at one shop leads to two or three referrals to another shop and as soon as you know it, you’re a traveling freelance sculptor who builds set pieces for musicians on tour.

Set Piece Fabricated for Beyonce's TourEver heard of Katy Perry or the queen bee, Beyonce? Yeah, Cynthia’s fabricated numerous set pieces for their tours. “Both Katy Perry and Beyonce have given the shop I work for really challenging and fun projects. I’d have to say the stainless steel chair we made for Beyonce was the most intricate welding job I’ve been part of.” Cynthia’s hard work paid off. Beyonce loved her chair so much, she ordered two more to give as Christmas gifts.

Cynthia had the pleasure of working for two empowering women but hasn’t had the chance to work with any yet.

This is a Man’s World

Cynthia Phillips Stacks DimesThe trades industry is saturated with men and it’s extremely difficult for women to integrate well into this workforce. She says, “I experience a lot of anxiety before showing up at a new shop. I always feel I have to prove myself and explain why I want to be a welder. Also, harassment is a real issue; I’ve left a shop because of this. But that’s why you network. You learn who you want to work for and with.”

One of the best ways to network nowadays, besides hustling across the country like Cynthia, is through social media.

The Social Network

Thanks to social media, it’s a lot easier to find people with the same interests, aspirations and desires as you. With the current state of women in the workforce, especially a male dominated industry like the trades, it is so important to network with women in similar situations. Cynthia says, “I always looked up to the WWII photos I would find online of women working in shops. Then I started my Instagram and began seeing more and more women and groups of women welding. I was in awe and instantly motivated!”

Fabricating Pieces for Set DesignsSomething great about the women’s online welding community is that they are not afraid to share both sides of the #WeldLife. They post their strengths and weaknesses, ups and downs and the hurdles they encounter to become the strong women they are today. It’s a place we all can go to gain insight, seek advice and like Cynthia, become motivated for the next project.

Like the wonderful women’s community, Cynthia was more than happy to share her insight of the welding industry. Continue reading to see what she has to say about tools, apparel and more …

What are your favorite welding tools to use?

I might be biased but my favorite welding tool would have to be my personal welder, a Miller Diversion 180. I love that this welder is tiny enough to travel to a job site yet powerful enough to run all day long. I saved and saved and researched this welder before I bought it. I’m just proud whenever I see it.

And, I could not work without my strong hand clamps. Lifesavers!

Which tool was the easiest/most difficult to learn to use?Mrs. Roboto

The MIG welder was easy to get the hang of.

Using the TIG welder was challenging and I would say the most difficult to learn. It took a lot of patience and practice but now it’s what I use the most. It’s hard to imagine back when I had trouble with it.

What brand of safety gear/apparel is your favorite?

This is a tough question for me. I find it extremely difficult to find protective welding gear that fits me. Most of the big companies only carry men’s sizes.

I used “Angel Fire” welding jackets but tend to go through them quickly.

I use Tillman TIG gloves in small- when I can find those.

Other than that, I’ve tried some of the women’s Carhartt line and Dickies Girl.

It’s pretty cool that your career is what some people are only lucky to have as a hobby, what do you do outside of work for fun?

Hidden Gems on the Roads Less TraveledI still build stuff for fun and even dabble in carpentry.

But everyone needs a break from the shop. My boyfriend and I have a 1956 Shasta camper we take out to the desert or the beach. We try to take the roads less traveled. Always looking for an old motel sign or abandoned building to take photos of. You’d probably see us on Route 66!

I’ve also been learning how to skateboard.

Trying to challenge myself in everything.

Lastly, what advice would you give girls/women looking to enter into the trades industry?

Don’t give up, never be afraid to ask questions, always listen and smile!

That old guy whose been at the shop forever can teach you a lot. I know from experience.


Barbie the Welder, Welding

This Barbie has Built Her Own Dream Garage

Before she earned her place as one of Instagram’s & YouTube’s welding sensations, Barbie the Welder was just a small town girl shoveling snow around her neighborhood to make a quick buck. 

From the time she was 7 or 8 years old, Barbie knew the importance of hard work. Barbie the Welder, Learning from Dad, Welding, Shop Time, Father Daughter“My dad always worked hard to provide for our family. I looked up to him. He was funny, rode motorcycles and always had me by his side when he was working around the house. He taught me so many things and was the catalyst for my love of building things and working with my hands,” says Barbie. 

Although Barbie’s father wasn’t a welder, he ignited her passion for craftsmanship and the satisfaction derived from physical labor. She worked for years as an auto mechanic out of high school, followed by a few years as a metal scrap hauler, but Barbie struggled to make ends meet. She recalls, “It was super tough. You work every day to hopefully make money enough to get you gas to find more metal. I really didn’t have any money, and our family was living in the projects.”

Little did she know that one simple scene would change her life forever.

For most people, the Tom Hanks’ movie, Castaway is just an iconic movie. Barbie the Welder Angel Wings Metal Art Welding But for Barbie the Welder, it was the spark of inspiration that set her on the course to find her purpose and pursue her destiny. Barbie says, “I saw the woman in the beginning of the movie welding giant angel wings, and it spoke to my soul.” For the next nine months, she saved every extra penny she earned from metal hauling to put herself through a $1200, 6 month, 104 hour adult welding class. Without really knowing where they would lead, Barbie began her courses in the hopes of becoming a sculptor. What happened next was a welcome surprise.

“My teacher saw my passion and potential and told me to talk to Kenny at Cameron Manufacturing and Design, a local custom fab shop,” says Barbie, “I asked for $10 an hour, figuring I was worth about $9 and it would give me some wiggle room. So I did all my testing and they offered me $13. I was beyond blown away! After making peanuts working for myself, it was a game changer.”

Barbie the Welder, Under the Hood, Miller Digital Elite Welding Helmet3 ½ years later, Barbie earned enough money to buy her family a nice house with a garage large enough to convert into a metal shop. It took 9 more months to save money to purchase the machines, but the wait was worth it.

She continued to work at Cameron Manufacturing and Design while working part time out of her own shop. But on September 1, 2014 Barbie resigned from Cameron’s and started working full time for herself. She remembers, “It wasn’t easy, but it was a means to an end. I knew that in order to do great things, there is a lot of sacrifice and no instant rewards. It’s long term sacrifice for those rewards.”

Here at Arc-Zone, we’ve identified Barbie as a source of inspiration; what makes her even more real, is Barbie’s honesty and openness to sharing her struggles. If you don’t follow her on Instagram @BarbietheWelder, you’re missing out. Not only does she showcase her incredible talent, but she shares the trials and errors of working with metal. Often, projects don’t turn out exactly how we want them, and Barbie shows us that persistence and determination are really the only secrets to making improvements in our work. Barbie the Welder, It's ok to Make a mistake, Metal Art, Sculpture, WeldingChallenging ourselves and staying committed can lead to our best work. It all starts with personal responsibility.

We wondered who this inspiring woman looks up to. She replied, “There are many beautiful, fierce women in the welding industry that I admire. Jessi Combs, April Wilkerson, and Cynthia Gauthier. Just to name a few!”

What else does Barbie have to say about women in welding and welding in general? Read her responses to our “Rosie” interview to learn more…

What advice would you give girls/women looking to enter into the trades industry?
If it’s what you really love, go all in! Welding has given me good self-esteem, improved my financial situation, and allowed me to create opportunities for myself that I never imagined!

What are the hardest hurdles to overcome in the welding industry?
I feel that getting the education that I wanted, in the fab shop I worked at, was a challenge.

What are your favorite welding tools to use?
My mind is my favorite tool! If it has to be welding, I would say my MIG because it’s so versatile!

Barbie the Welder, Miller, Digital Elite helmet, Welding TableWhat brands of safety gear/apparel are your favorites?
Any safety gear is my favorite because I love my face and fingers right where they are! When it comes to welding, I only use Miller Elite hoods! Super durable and great features!

What do you love most about welding and fabrication?
I love seeing a picture in my head and being able to form, shape, and bend metal to create it. The only limit is my imagination!

Favorite/memorable project?
My favorite project so far is my 5′ tall Sorrowful Angel sculpture

How do you best learn new skills?
I learn new skills by jumping in and trying, I’m a hands on kind of person.

Lastly, it’s pretty cool that your career is what some people are only lucky to have as a hobby, what do you do outside of work for fun?
I love to spend time with my family, travel, hunt, fish, and play in the mud! I have two amazing sons, 24, and 13 years old. My younger son started welding with me when he was 5 and went on to design and create his own sculptures but has gone on to blacksmithing and cooking. (I really love the cooking!)

Connect with Barbie or buy her Books & Creations:  

Barbie the Welder, Horseshoe Crafts, Welding Projects





Watson, Welding & Women

The Story of How Arc-Zone & Carmen Electrode Came to Be

By Jim Watson

Starting a new business, welding, entrepreneur

Arc-Zone’s first Fabtech Show in 1998

The week after I got out of high school, my Mom said, “Go to these places and get a job. Here’s the newspaper, I already circled a couple.” I went to a local shop, and they actually offered me a job. It was really good money, a union job with benefits, so I said, “Okay, sure!” It was a Production Silver Brazer position at ITT General Controls; we made thermocouples. We took a copper wire & welded a nickel sensor to it with silver; essentially, we brazed them. I worked the swing shift, so I had all day to practice, test and work on my motorcycle which was perfect because I was racing at the time. From there, through motorsports, I learned how to fabricate tuned exhaust pipes and make skid shoes (steel shoe with hard-facing alloy on it for zipping around the track without burning through your boot).

The Racing Years

One of my racing sponsors had a motorcycle shop, and in the back he had a Sprint Car, which is a dirt track race car. I looked it over; it was a kit car, and the welds were horrible.  They introduced me to the driver, Steve Howard. We were about the same size & age, and I looked at him and said, “Dude, you’re going to get killed driving that thing!” So I went to night school at Pasadena City College and took welding classes; then, I went back to the shop, ground out all the Arc welds, and re-TIG welded the chassis. Later, I became part of their team, we went to the local tracks with that car, and I met a lot of talented fabricators, mechanics and car owners. One thing led to another, and I started working at Weldcraft It wasn’t long till I built my first race car.  It was good looking and fast, so I was offered big money for it and sold it. After the sale, I built another car. Soon I left the company and was hired to build a World of Outlaws team and we ventured out of Southern California to join the national tour!  I was the Chief Mechanic, the driver brought his motorhome, wife and two kids in diapers. We were on the road for eight months and raced in 21 states, as well as Canada. We won 3 races and finished 5th in points our first year. We were stoked!

Learning the Welding Industry

I was fully committed to being a professional Chief Mechanic, and I got an offer to work on an Indy-car team. So I came back to California to get all of my stuff from my parent’s house. When I got there, the owner of Weldcraft was waiting for me and said, “You’re never going to make a living in racing. You need to come work for me and be responsible.” My dad agreed, so I went back to Weldcraft. This was before ESPN really kicked in with motorsports, so at that time it really was hard to make a living as a chief mechanic. It was brutally hard work, and you didn’t make a lot of money, so I joined Weldcraft and helped build it up to one of the industry’s leading brands before they sold the company to Miller.

After the sale, I worked up to Product Manager and got to travel all over the world and met with many different manufacturers like Lincoln, Hobart, Panasonic, OTC, PowCon, Centricut and more. I was exposed to all aspects of the welding industry, from the manufacturers to the end users. Any time I was home in Chicago, I worked in my shop and did some fabricating on the side. While tinkering around, I came up with the notion that the industry lacked a purpose-built, specialty TIG torch with some different features in it. I made a prototype showed it to the President of the company at the FabTech show in Chicago, and he loved it. The team said, “Let’s do it,” and the Crafter Series was born. My name is on the Patent, but I don’t own it. I had to sign the rights over to Weldcraft since I worked for them. To this day, the Crafter Series torch is the most popular series TIG torch ever made.

Becoming an Entrepreneur

Now comes the juicy part. I started dating Gina, my wife, while working for Miller, and before long she wanted to move from Illinois to California. I thought her idea was perfect because the winters weren’t getting any easier, I wasn’t getting any younger, and I didn’t want to work for a big company my entire life.

I was looking for something new anyway, and it wasn’t until I got my first Prodigy email account that I realized I could actually sell supplies on the Internet. Once we moved to California, I went to UCSD Connect, which had an entrepreneurial program “Starting & Managing a High Tech Company”. It was a three month accelerated course. During the evening, I took another class through the Small Business Development Council which was focused on “Starting a Company”. In both courses, I learned how to develop a business plan, but both instructors said my idea probably wouldn’t pan-out because welders weren’t on the Internet. Regardless of their opinion, I believed welders were (or soon would be) on the Internet, and it was the best way to reach them.

You Gotta Believe

I started an eBay store and sold my Welding Encyclopedia that I got from the American Welding Society. I showed my instructors that I sold something online to an actual welder and they said, “Well, look at that! Welders are actually online!” Once that first sale happened, I began to lay-out the design of a website and knew I needed help because I am a fabricator, not a wordsmith. I hired a professional technical writer, and we met every day for lunch to write the website page by page. Once everything from the About Us to the Checkout page was written, I hired a fellow student from one of my classes who was completing a degree to become a web developer. I gave him the written pages, and we built the entire website from scratch. Then I contracted a husband and wife team to build the eCommerce store. He was from England, and she was from Germany but they lived out in the high desert. I had never even met them, not even to do work. We did everything over email. It took about a year to complete the Site. We started in 1997 and launched in 1998.

The 1st “Warehouse”

When the website launched, I was working out of my bedroom. I had all of the inventory at my house and shipped it from there. I was living in a subdivision, and it was illegal to have a business so I never opened the garage door. For three years, my wife supported us financially, so I could get my business up and running. After a period of time though, she would write me notes that would say, “You’re going to sell this much today” and leave it next to my coffee so I would see it. She taught me about goal-setting, because otherwise, I would have just bounced along. There’s a lot to do as an entrepreneur, and sometimes you just don’t want to do everything but she kept me in line. She would come home from work and ask what I did that day, and if it wasn’t what was on the note, she would say, “No, you need to sell something.” I would say, “Come on, give me some time,” and she would just encourage me to work harder. She started writing me notes with goals on them everyday to keep me on task and focused on building my company.

Growing Pains

In order to grow the company, I needed some help so we hired a long-time friend of mine, John, and he came to work in the house with me. He worked in bedroom #1, and I worked in bedroom #2. This is kinda funny; I wanted people to think that Arc-Zone was this huge company, so I recorded the sound of telephones ringing in the background, and the sound of emails coming in.  I would play it while I was on the phone with customers. Sometimes, you gotta fake it til you make it.

Anyway, after John came to work for Arc-Zone, we finally were able to move into a building which is actually just two doors down from where we are now. We moved here in 2001 and 10 short days after we moved in, the horrible attacks on the Twin Towers happened and everything came to a screeching halt. There was no business, so it was really challenging. I felt pretty bad for John because he was hired on as a non-compensation employee; I was not paying him. We made all these plans to grow the company and earn paychecks for the both of us, and it just did not happen. And before things really started growing, he was diagnosed with Multiple Sclerosis and had to quit in order to live a less stressful life; the entrepreneurial lifestyle was definitely not recommended by his doctor. He is doing well now, but I feel bad that I was never able to pay him for all the hard work he did. After John left, Gina and I would spend nights and weekends packaging up all the orders, building torches and getting things ready to ship.

Luckily, we didn’t have to do this for long because we continued to grow as the trend was moving toward e-commerce companies. We were strictly an e-commerce business, the market was moving toward us, and it just kept coming. The challenge during this time was that we couldn’t gain any access to capital because the banks seized up.

Entrepreneur, Growth, grand opening

Showroom Grand Opening : Arc-Zone Gang

We were constantly struggling to keep our supply intact while the demand grew, which doesn’t seem like too much of a struggle because that means we were making sales, but it was tough to keep up. Now we are doing pretty well. We’ve even opened a storefront which has been the most fun. We get to connect with our customers on a super personal level and hear first hand what they like and dislike, and where we can make improvements.

A Family Business

Starting my own business was a lot of hard work and long nights, but I knew that this was something that I needed to do. Working at the union job and then for Weldcraft, I noticed that there was something missing and the local weld shops could not supply it. Most of the guys who worked at those shops were simply salesmen, they barely knew anything about the welding industry or the products they were selling. I thought that since I know how to fabricate and weld, and even know how to make torches, that I could offer something people in the industry needed. I wanted to create a solution and that is where the idea for Arc-Zone came about. I knew that going door to door wasn’t gonna cut it because I used to do it and I’d hear a lot of, “dude, beat it!!” I decided a website would be better and two years after launching in 1998, I was featured in the American Welding Magazine as an emerging eCommerce company and invited to the FabTech show in Chicago.

Before the show, we had a little party and had friends come over to help with ideas for the company mascot’s name. We had a giant white board and everyone was shouting out. My friends used to have this nickname for me, Joe Welder. This was before Joe Boxer and all that, but they would just say, “Hey, there’s Joe Welder.” It was that or “Easy Money,” so it was pretty obvious which one would stick. But I also thought it would be cool to have a persona other than myself, which is also where the idea for Carmen Electrode came from.

Without Women & Computers, Where Would I Be?

Fabtech welding Trade show, iMac 1998, Women in welding

Gina, the 1st Carmen Electrode & an iMac

My wife is a hair stylist and always has attractive, female friends around that do hair modeling, so we had all these ladies come over and we came up with some clever welding related female names. We picked MIG Ryan, Britney Sparks and Carmen Electrode. We used the hair models and put a contest on the website, a poll rather, for customers to choose who should be Miss Arc-Zone and Carmen Electrode won. I’m going to be honest and say that we didn’t create Carmen Electrode as the face for women welders in the beginning. I was young and had been in the motorsports industry for a long time so I knew what caught guys’ attention. Simply put, by adding a nice looking lady, a lot more dudes were going to come check-out my site.

When we went to the FabTech show, we brought Carmen Electrode with us. Gina made custom clothes for all of us, the girls wore frilly pants and vests, which I still have hanging right here in my office. She went All-Out, making mouse pads and a bunch of stuff in tiger print with tassels. I still have every piece from that show, even the banner. Our booth looked unlike anything there, plus we had a computer and no one had a computer. Because no one had a computer, there was no Internet. I wanted to have the website running but it was impossible. So we ran the website off of a CD and people were lined up at the computer just clicking through each page. It was a pretty cool experience.

After the show, I realized that people have a lot of questions, and I could provide them with information through technical articles on my website. We started a blog as Joe Welder and decided to write one for Carmen Electrode as well. I wanted to create a space for women who wanted to do something in the trades; Carmen Electrode seemed to be the perfect platform. Growing up on the track, there were only a few ladies involved and I was amazed at the amount of verbal abuse they could handle. They were shoved out of the way and frowned upon, even though they worked just as hard or harder than all the men.

Women Breaking Down Barriers

I’ve always wondered, “What is the difference between a chef and a welder?” Not much, if you think about it. It’s hot, you’re working with tools, you can cut yourself or get burned, it’s dirty and you have to clean up greasy tools and wash unsanitary items. Some of the differences are that fabricators make more than most chefs and you see more women in the kitchen than men, and more men in the trades than women. When I was working at the union job, there were only two ladies. They weren’t very friendly in the beginning, which is totally understandable because they weren’t treated very well. We only became friends after I created this efficient tool to weld more pieces at a time. We weren’t paid by the hour but by the number of pieces we welded, so I wanted to find a way to make more money and had a machinist make me a tool to braze more pieces at a time. I shared my tool with them, and we got along pretty well from that point on.  

My first experience with women in fabricating, the trades industry more specifically, was interesting and after I created Carmen Electrode, I wanted to find a way to mold the industry into an accepting and encouraging “space” for all women in the trades.

Mandy Norwood, one of our featured Rosies

Carmen Electrode was classy. She still is, but she also doesn’t take any crap from anybody, kinda like Cher. Have you seen Cher lately? She is amazing and is still going! Cher is one of the women who inspire me, as well as Judy Woodruff and Ariana Huffington. Judy is a journalist in her 70’s who hosts a TV show every night and is super involved in politics. And Ariana, I mean her story is amazing. She was married and her husband ended up being gay so he divorced her. She was tossed out and barely spoke any English, so she reinvented herself and created the Huffington Post which she later sold for like $25 million.

I think women who make something out of nothing are amazing. Women who persevere through trying times and come out stronger than ever are who Carmen Electrode is based on. At Arc-Zone, nearly half our staff are women – strong, smart, empowered women – our Carmen’s behind the scenes & on the front lines. It’s Awesome! I also have a daughter, and I make sure that she knows she can do whatever she sets her mind to.

We want the Carmen Electrode blog, Instagram and brand as a whole to embody the empowerment of women and demonstrate all the diverse opportunities in welding, fabrication, and trades. Women produce technical videos, run purchasing departments, make jewelry, repair cars, build pipelines, write articles, and so much more. Women can do anything they can dream up, and the right tools along with a support network make the journey that much more enjoyable. Set your mind to achieve something great; our Team is here to inspire and support.